Assess every coaching session, and give every coach feedback.
Two of the most rewarding things you can do as a leader are to leave a positive legacy through being a great coach and a great mentor. Coaching is about helping a person find their own motivation, ways to grow and a way forward. Mentoring is about sharing your learnings and experiences to help guide someone’s journey. Ovida measures these conversations against industry benchmarks and standards and gives feedback on what worked well and what can be improved, then provides a safe environment in which to practice.
There are more coaches every year. The ability to assess them and keep quality high has not kept pace.
Assessment is manual, and most of it is not the judgment. About 80% of the work is preparation: listening back to the recording and writing up what happened. A trained assessor needs 45 to 60 minutes to score a single health coaching session against the MITI framework, which is why most sessions are never assessed at all.
coach practitioners worldwide in 2022, past 100,000 for the first time
growth on the 2019 estimate, in three years
growth in industry revenue since 2020, to $4.56bn
Sources: ICF Global Coaching Study 2023
What you get
Why most coaching sessions never get feedback.
- Feedback that fits between meetings
Coaching is intensive on both sides, so the hours are the thing nobody has.
A review takes ten to fifteen minutes and fits between real meetings, so nobody has to clear a day to get feedback.
- Every session assessed, not a sample
A formal assessment from a professional mentor runs around $300 an hour.
Every session is assessed rather than a sample, so the cost of feedback stops deciding who gets it, and it arrives while it can still change something.
- Your coach, freed up for the judgment
Granular feedback depends on the skill and the hours of the person giving it.
Ovida supports the coach rather than replacing them: it does the reconstruction work, so their hours go to judgment and challenge.
Scored against the ICF competencies, or your own framework.
Observable behaviors, with the reasoning attached.
About 80% of assessment work is preparation rather than judgment: listening back, timestamping, and matching what happened to the framework. Ovida does that part, so an experienced human spends their time on the judgment. Assessment lands within minutes of the session ending, against the ICF competencies or your school’s own framework, and every student gets feedback on all of their work rather than on a sample.
- ICF competencies, or your own framework if you teach to one.
- Every assessment points at the moment in the session that produced it. You settle a disagreement by watching it back, not by debating whether a rating felt fair.
Session assessment
How Ovida supports your program
Students stop competing for scarce assessor attention, and the ones quietly struggling become visible instead of slipping through on the sessions nobody reviewed.
Every session, every studentThe transcribing, timestamping and rubric-matching happens before your trainers open the session. What is left is the part that genuinely needs an experienced human.
Larger cohorts, same facultyProgress tracked per competency across a program, so you can show a student, an accreditation body or a corporate client what changed and where.
Progress you can evidenceThree people are better off, for different reasons.
Coaching is not the problem. Getting enough feedback on it has always been the problem.
- The coachFeedback on every session, not the two that were graded
Assessment capacity, not learning need, has always decided who gets looked at. The coaches who would benefit most from a second pair of eyes are usually the ones nobody had the hours to watch.
- The organizationQuality assurance across every practitioner
Not a sample, and not the sessions someone volunteered. Knowing the benchmark is being met across the whole cohort is the thing an accreditation body, a corporate client or a regulator actually asks for.
- The person being coachedThey get a coach who is still improving
The quiet cost of unmonitored practice is that habits set early and go uncorrected for years. The person on the other side of the session is the one who pays for it.
What practitioners say.
“We highly recommend Ovida for its ability to accelerate our students’ ability to internalize what they are learning through focused feedback and practice. They are able to make more substantive changes in their coaching, with less lag, costs and demands on their time.”
Dr David DrakeFounder, Narrative Coaching and The Moment Institute“Thanks to Ovida, we’ve seen remarkable gains at NYU. The depth of information and data provided surpasses manual methods, which allows us to focus on the quality of instruction.”
Dr Woody WoodwardDirector, SPS Coaching Innovation Lab, NYU“It offers efficiency and effectiveness in one platform, allowing us to provide more granular and impactful feedback to our students. It has truly enhanced our supervision process.”
Dr Kathy BennettFaculty, Stellenbosch Business SchoolQuestions we often get.
What Ovida measures, how the scoring is checked, what happens to your data, and the questions people ask about coaching.
Read the FAQsThe other pillars of leadership
All of Strategic LeadershipSee how Ovida works with one of your own conversations.
No confidential recording needed. We will walk you through a sample.